MKE05 vom August 2014
Detail
- Give a definition for Consumer Behaviour
- Explain the difference between the two paradigms Interpretism and Positivism.
- Describe Stimulus Generalization.
- Explain how consumer needs can be classified.
Komplex
- Describe Market Segmentation and which criteria are common.
- Describe the Psychographic Segmentation in detail. How could a Hotel Corporation use it?
- How could Stimulus Generalization be used to teach consumers about the different brands of a hotel corporation?
Die andere Komplexaufgabe bezog sich auf das Fishbein-Modell, es sollte ein Multi-Attribute Attitude Model erstellt werden (oder so ähnlich)
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